"Gently but effectively cleanse your hair and scalp with the Schwarzkopf Professional BC Bonacure Deep Cleansing Shampoo, a cleanser for all hair types exposed to pollution." - Ceryn, Escentual Beauty Team.. Why You'll Love The BC Bonacure Clean Balance Deep Cleansing Shampoo:. Gently cleanses hair and scalp.. Effectively removes impurities, build-up and residue.. Protects the hair from free radicals.. Suitable for all hair types.. What You Need To Know:. If your hair is regularly exposed to pollution, this shampoo is made for you. The cleanser hits the reset button on your hair - pollution and all! It gently washes away impurities, build-up and residue from the scalp and hair before it can negatively affect the health of your hair.. The shampoo contains Schwarzkopf's vegan care complex, which reactivates keratin production and tocopherol (also known as vitamin E), a free radical-fighting ingredient that'll protect against future pollution.. Why It's Escentual:. It's important to consider your environment, not just your hair type when buying hair care. Pollution like exhaust fumes and cigarette smoke can have a damaging effect on your tresses, causing things like dandruff, scalp irritation and breakage. As a result, adding the Deep Cleansing Shampoo into your hair care routine will have a huge effect on the health of your hair both instantly and overtime.. SLS and SLES-free shampoos tend to lather less than ones those with them in. But, that's the great thing about Schwarzkopf's hair care - they've made a promise that their sulphate-free formulas will still have impressive foaming and cleansing capabilities!. The Best Way To Use It:. Use once a week. Apply a small amount and work evenly into damp hair. Rinse thoroughly. Repeat if needed.. The Sustainable Side:. Schwarzkopf pride themselves on being clean, inside out. All of their formulas are 100% vegan, and their packaging is environmentally-friendly, fully recyclable and made from 97% recycled plastic.. Values:. Vegan.. Sulphate-free, silicone-free, paraben-free, mineral oil-free, microplastic-free and artificial colourant-free.