"Refresh dull, brassy, yellow blonde or grey hair with the Philip Kinsley Pure Blonde Silver Brightening Daily Shampoo, a vegan formula that reduces discolouration." - Darcey, Escentual Beauty Team.. Why You'll Love The Philip Kingsley Pure Blonde Silver Shampoo:. Brightening shampoo for silver, grey and blonde hair.. Enhances shine and keeps hair glossy.. Tones yellow hair and neutralises brassy tones without staining.. Calming and soothing lavender aroma.. Vegan.. What You Need To Know:. The Pure Blonde Silver Shampoo has been specifically formulated for brightening silver, grey or blonde hair. The Trichologists at Philip Kingsley formulated the Daily Shampoo, which contains optical brighteners and violet hues to reduce discolouration and neutralise brassy tones. Its vegan and cruelty-free formula revives dull and brassy hair for a reflective and brighter appearance. Added ethylhexyglycerin delivers a moisture boost to your hair, but that's not all! It also keeps your blonde and silver highlights fresher for longer by boosting softness, shine and manageability.. Why It's Escentual:. If you've used silver shampoo's before they may have deposited purple tones or stained your hair. That's where the Philip Kingsley Pure Blonde Silver Shampoo is different! It has a transparent subtle purple colour that tones yellow hair without staining. The Daily Shampoo offers a sensory cleanse with its calming and soothing lavender scent and gentle formula suitable for everyday use. Plus, the bottle is easy-to-use, whether you choose the 250ml and its targeted applicator or the 1000ml pump design.. The Best Way To Use It:. Apply the Pure Blonde Siver Daily Shampoo to wet hair and lather well by gently massaging the scalp for 60 seconds. Rinse and repeat if needed. Follow with your conditioner.. The Sustainable Side:. The Pure Blonde Silver Brightening Shampoo bottle is 100% renewable and recyclable bioplastic. It's also CO2 negative and 100% recyclable.. Values:. Vegan. Cruelty-free.