Problem With Personalization
The Problem with PersonalizationHow Advertisers Learned to Make and Break Us from Ancient Times to the AI Age
Author(s): Joseph Turow
Format: Hardback
Publisher: The University of Chicago Press, United States
Imprint: University of Chicago Press
ISBN-13: 9780226837338, 978-0226837338
Synopsis
A respected voice on technology shows how seemingly simple ads help dismantle democracy and public discourse.
Whether youre intentionally shopping or casually browsing social media, something is following you: ads. Their creators seem to know your income bracket, politics, age, location, medical conditions, and tastes in clothing, food, and romantic partners. As advertising firms use predictive AI to discover your hot buttons and generative AI to push them, your online world becomes an increasingly bespokeand isolatedplace. The fervid competition around personalization in digital marketing has given rise to an ecosystem of advertisers, media outlets, tech companies, and retailers who m.
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Problem With Personalization
The Problem with PersonalizationHow Advertisers Learned to Make and Break Us from Ancient Times to the AI Age
Author(s): Joseph Turow
Format: Hardback
Publisher: The University of Chicago Press, United States
Imprint: University of Chicago Press
ISBN-13: 9780226837338, 978-0226837338
Synopsis
A respected voice on technology shows how seemingly simple ads help dismantle democracy and public discourse.
Whether youre intentionally shopping or casually browsing social media, something is following you: ads. Their creators seem to know your income bracket, politics, age, location, medical conditions, and tastes in clothing, food, and romantic partners. As advertising firms use predictive AI to discover your hot buttons and generative AI to push them, your online world becomes an increasingly bespokeand isolatedplace. The fervid competition around personalization in digital marketing has given rise to an ecosystem of advertisers, media outlets, tech companies, and retailers who m.
Price now:
From
£21.01
To
£21.48
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Product Description
The Problem with PersonalizationHow Advertisers Learned to Make and Break Us from Ancient Times to the AI Age
Author(s): Joseph Turow
Format: Hardback
Publisher: The University of Chicago Press, United States
Imprint: University of Chicago Press
ISBN-13: 9780226837338, 978-0226837338
Synopsis
A respected voice on technology shows how seemingly simple ads help dismantle democracy and public discourse.
Whether youre intentionally shopping or casually browsing social media, something is following you: ads. Their creators seem to know your income bracket, politics, age, location, medical conditions, and tastes in clothing, food, and romantic partners. As advertising firms use predictive AI to discover your hot buttons and generative AI to push them, your online world becomes an increasingly bespokeand isolatedplace. The fervid competition around personalization in digital marketing has given rise to an ecosystem of advertisers, media outlets, tech companies, and retailers who m.
Product Specifications
General | |
|---|---|
format | hardcover |
Language | english |
Brand | The University of Chicago Press |
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